THE DAILY ESSENTIALS: Q&A WITH RD, AMY FISCHER
Introducing a new lineup of shots – liquid multi-vitamins that strip away the frills, containing only the daily essential vitamins & minerals.
BLUE LAGOON: e3Live Blue Majik, Lemon, Himalayan Pink Sea Salt, Alkaline H20
ANTI-INFLAMMATORY: Sour Cherry, Turmeric, Lemon, Black Pepper
VITALITY: Sea Buckthorn, Camu Camu, Coconut Water, Himalayan Pink Sea Salt
ENERGY: Matcha, Coconut Oil, Coconut Water, Almonds, Mint
NATURAL HIGH: Wheatgrass, Coconut Water
PYRO: Lemon, Ginger, Cayenne
100% GINGER: Raw Ginger
But first, let's talk to our RD, Amy Fischer, on the importance of these shots, the ingredients and why you should be taking them right now.
Amy: More and more people are working to reduce inflammation through a plant-based diet. The Turmeric + Tart Cherry is a natural anti-inflammatory and alternative to ibuprofen, naproxen and acetaminophen. Black pepper significantly helps with the absorption of turmeric.The matcha shot was created as a smoother, less jittery caffeine shot, great for people who want to try something new or looking for an alternative to coffee. (insert: JRINK: It also tastes bomb!).
The Sea Buckthorn (left) + Camu Camu (right) shot is beauty in a bottle. They're both superfood berries that make a powerful combo together; omega fatty acids in Sea Buckthorn & collagen-promoting vitamin C in Camu Camu, all making for clearer and youthful looking skin.
(FYI: Camu Camu is nearly 1,000x higher in PPM of Vitamin C than oranges).
JRINK: So how should people take these shots? Every day, straight, with a juice?
Amy: The shots are more concentrated than juice and targeted to more specific issues. They are vitamins/supplements in a delicious food form. They can be taken everyday, straight or mixed with a juice.
JRINK: Rumor has it that matcha is the new coffee. Can you tell us a bit more about this green tea powder and shot?
Amy: For coffee lovers, there will always be coffee. At a time when coffee is being recognized for its health benefits, a lot of people can’t tolerate the caffeine from coffee. For those who are looking for a caffeine boost without the jitters, or just want to change it up, matcha is a great (if not better) alternative.
Matcha is different from other types of tea in that you’re drinking the entire leaf, which has been ground into a powder. It's rich in antioxidants and brings a more “calm alertness”.
The mint is a nice seasonal compliment and the addition of coconut oil helps in the absorption of the fat-soluble vitamins found in matcha.
JRINK: We'd love to hear more about your background. What's your story and how / why the switch from being a fashion & beauty publicist?
Amy: Nutrition is my second career. In my former life as a fashion, beauty and health publicist, one of my clients was Sundari, an Ayurvedic skincare line created by Christy Turlington and 2 partners. Learning more about Ayurveda and how foods can not only provide the body with energy and fuel but how food can also be used as medicine, I decided to take some graduate classes at NYU -- and the rest is history.
My professional goals lie in preventative health and working with companies like JRINK (thanks to Ashley Koff RD for the intro), to help bring health & wellness to the community.
Well there you have it, folks. Shots are now available at all stores. Bottom's up!
Source: Sea Buckthorn Insider